Giving
Back
LEADING CREATIVE FLORAL DESIGN TO INSPIRE, SUSTAIN AND CELEBRATE
Nobody likes to see beautiful flowers go to waste which is why at Pinstripes & Peonies we work hard to make sure that waste is limited and we are working as ethically as possible.
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We consider ourselves to be one of the most sustainable florists working in London today. We actively encourage and pioneer best floristry practices and ethical sourcing, always keeping this at the forefront of our designs.
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At Pinstripes & Peonies we have a zero to landfill policy and have several post-event initiatives to make sure that the flowers continue to spread happiness, far beyond their event life.
The
Floral
Angels
We are the largest donor to The Floral Angels and we work closely alongside them by providing space for them to work from our studio twice a week, on our work benches next to our own florists.
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Run entirely by volunteers, the Floral Angels repurpose flowers from weddings and events into smaller arrangements to take to hospices, care homes, women’s shelters and other outstanding organisations who might need a little sunshine in their day.
Ruari McCulloch, Pinstripes and Peonies’ Founder and Creative Director, has been a Trustee and Board Member of the charity since 2016. 90% of flowers that come back from our events are repurposed in this way, and we are immensely proud that our flowers contribute to 65% of their annual donations.
Schools
Gardens
for
Since January 2023, Pinstripes & Peonies have been sponsoring the local Herbert Morrison Primary School in Vauxhall, to create a Natural Thinkers Garden for their children to enjoy.
Previously unkept, with no resources for its maintenance, the space is gradually becoming abundant with thriving flowers, plants and grasses that were once used at our events and weddings, thanks to our team of Pinstripes & Peonies gardeners who visit one a week throughout the year.
Whilst ensuring we are working more sustainably and giving back to the community, the project is educating the children about nature, wildlife and wellbeing in otherwise urbanised surroundings.
This is an ongoing project but has proved so successful that we are developing plans to roll it out to five more schools by the end of 2026.
Sustainability
Sustainability is entwined in every element of our work at Pinstripes & Peonies. By 2030 we aim to be Net Zero. We are already Green Mark certified and are currently implementing a carbon reduction plan whilst working towards our B Corp Certification and application to be a Bronze Carbon Literate Company.
We have an active ‘Eco Team’ with representation from each area of the business. Our designers are passionate about showcasing seasonality in their proposals and our florists buy British-grown flowers where possible whilst always ensuring our suppliers source flowers from sustainable growers whose environmental ethos matches our own. This is one of the reasons we choose to be based at New Covent Garden Flower Market and purchase the majority of our flowers and foliage direct from those suppliers each morning.
You can find out more about our approach to sustainability in our Environmental Policy and our latest Impact Report which highlight the steps we are taking towards our Net Zero target.
More information on all of our Giving Back and Social initiatives can be found here.
